Marketing for Young Minds

About the Course

Step into the world of brands, content, and consumer psychology with our Marketing for Young Minds weekend program. From understanding what makes a brand memorable to building content calendars, designing creatives, and pitching a full campaign — this course covers the complete marketing playbook. Designed for school students in Std. 9–12, every weekend produces a real deliverable, and by Demo Day you'll have built and presented an entire marketing campaign for your own fictional brand from scratch.

You Will be Able to Know:

• How brands are built from the ground up — name, logo concept, tagline, and brand story

• The secrets of content marketing: hooks, captions, reels, and what actually goes viral

• How to plan a full social media content calendar like a professional marketing team

• How to design on-brand visual creatives using Canva

• How influencer marketing works and how to write a real collaboration pitch

• How to read marketing analytics and allocate a campaign budget smartly

Prerequisites:

• No prior marketing experience required

• Basic familiarity with Instagram or YouTube as a user is helpful

• No design or coding skills needed — Canva is beginner-friendly

Who Is This Course For?

• School students (Std. 9–12) curious about marketing, branding, or content creation

• Students who love social media and want to understand the strategy behind it

• Students exploring marketing, mass communication, or BBA as a college pathway

• Anyone who wants a real campaign portfolio piece before graduation